A personal coverage inquiries form that helps people finish
What a motorcycle insurance broker in Baton Rouge changed on its website, and what that did for the office.
From the old way in to the new one
Where it started
Submitting the personal coverage inquiries form incomplete triggered one generic failure notice. Which field was at fault was left as a puzzle.
What got in the way
With personal coverage inquiries, a single missed field could cost someone the whole form. People re-typed correct answers because the page refused to say what was actually wrong.
What we built
Labels persist, errors attach to their fields, and valid entries survive failed submissions. The form requests coverage interest, renewal month and contact preference, with optional items marked as optional.
What it was made of
The parts of the build, as the client listed them.
- 01Persistent labels
- 02Inline errors
- 03Retained field values
- 04Keyboard focus
- 05Optional-field labels
On the plan
Each of these is on every plan from Single Line up.
How long it took
15 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The working days are counted from here.
- Working days 1 to 15
Built, then reviewed by staff
Persistent labels and inline errors, built and then reviewed by agency staff before launch.
- By working day 15
Handed over
The office takes it from there, with the handover inside the same count.
Want the same for your office? See your own site on a half-hour demo. Plans $127 a month, the build fee invoiced only after launch.
Book a demoWhat changed
When it comes to personal coverage inquiries, visitors receive a specific instruction when something needs attention and can fix it without starting over. Staff have a form they can demonstrate or troubleshoot without embarrassment.
My test was to submit the personal coverage inquiries form half-finished. It flagged the gap and saved the rest. Simple, and correct.
Questions about this case
How long did this work take for the motorcycle insurance broker?
15 working days after content approval, including staff review and handover. The clock starts once the agency has approved the content, so the time it takes to agree the wording is not counted against the build.
Which plan carries this kind of work?
Everything this case used sits on the Single Line plan and up: quote request forms per line of business and pages that open before the visitor gives up. Single Line is $127/ month, and the one-time build fee is invoiced only after the site is live and approved.
Does an inquiry sent through the site count as a quote or a booking?
No. An inquiry is a request to talk. It is not a quote, an application, a booking or a binder, and nothing is in force until a licensed producer and a carrier bind it. GetInsuranceWebsite is not an insurance agency, broker, carrier or licensed producer, and the site never quotes coverage, rates or eligibility.
Why is the client not named?
Case studies on this site describe each client by type, size and region rather than by business name. The quote is attributed to the named staff member who gave it: Lydia Gladstone, operations supervisor.
See it built for your agency.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.