Static, hand-built pages
No page builder, no plugin stack, no database query slowing down a page load.
Insurance agency website development is judged by what happens when a form is actually submitted.
A finished-looking insurance agency website can still fail at development: a form that emails the wrong address, an integration that silently drops a field, a page that scores well on a demo laptop and poorly on a customer's three-year-old phone. Development is the part of the job that does not show up in a screenshot, and it is where most agency sites that look fine in a sales pitch actually break in production.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Static pages, not a database-driven page builder
Every page is hand-built to plain, static HTML rather than assembled at request time by a page builder querying a database on every visit. That means there is no plugin stack to keep patched, no database to back up separately, and no server-side rendering delay on a page a visitor is trying to open in a parking lot with two bars of signal. The trade-off page builders make for editing convenience costs speed and reliability; we make the opposite trade-off, because speed is worth more to an agency than being able to drag a block around in an admin panel nobody at the agency will use anyway, since the site is fully managed for you.
Form logic built around what a carrier actually needs
A quote request form is not a generic contact form with extra fields; it has conditional logic, and each line of business needs different data collected in a different order. An auto form needs drivers and vehicles; a BOP form needs business type and whether the applicant owns or leases the location; a homeowners form needs the property address and year built. We build the field logic and validation per line, test that required fields actually block a broken submission from going through, and confirm the data arrives in your system formatted the way your producers expect to read it, not as one long unstructured block of text a person has to parse by hand.
Integrations tested with a live submission before launch
Connecting a form to EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot or GoHighLevel is only half the job; the other half is confirming the connection survives a field being left blank, a special character in a name, or a carrier changing an API without notice to anyone building against it. Before your site goes live we submit a real test quote through every form and verify it lands correctly in your system, tagged with the right line of business and source page, rather than telling you it is connected in principle and hoping the first real submission goes through cleanly.
90+ PageSpeed, guaranteed and checked on the live site
Development decisions determine speed more than design ones do: image sizing, font loading strategy, and how much JavaScript ships to a visitor's browser before the page becomes interactive. We guarantee 90+ on mobile and desktop for every page we build and host, checked against the live site rather than a staging copy that never sees real traffic, and fix it at no charge if a page we control drops below that threshold. That guarantee is written into the plan, not a marketing claim made once at launch and never revisited.
Who it is for
Who insurance agency website development is for
Agencies that care what happens after the submit button: whether the request lands in the AMS, whether the site stays fast, and whether anything breaks when a carrier changes a field.
If two or more of the signs on this page sound familiar, this is the page for you.
- 01
A form submission arrives by email and someone re-keys it into the AMS.
- 02
The site slows every time a plugin updates.
- 03
Nobody can say where the contact form actually sends its data.
- 04
A failed submission is only discovered when a prospect complains.
How the build runs, step by step
Four steps, and you pay for the build only after you have seen it live.
- Uncovered
Every visitor ready to shop leaves through a phone number, or leaves nothing at all.
CoveredDay 0Pay the first monthly invoice
Pick a plan on the pricing page. The first month is the only thing you pay before the site exists.
- Uncovered
We do not yet know your lines, your carriers, your towns or the system your producers work in.
CoveredWithin a working dayFill in the onboarding form, then one call
Lines you write, carriers you are appointed with, towns you serve, producers, and which CRM or AMS the requests go into. Anything missing can follow later by email or as a portal ticket.
- Uncovered
Not one line you write and not one town you serve has a page of its own.
CoveredLive in 7, 10 or 15 days, by planWe build it
Pages, quote forms, integrations, articles queued. You review a live link and send changes as revisions.
- Uncovered
The build is not paid for, and you have not seen the site it paid for.
CoveredAfter approvalBuild fee after it is live
Once the site is live and you have approved it, we invoice the $697 one-time build fee. Not before.
What is included
Everything below ships on every plan, alongside hosting, a free domain, weekly updates and researched articles.
Per-line form logic
Field order, validation and conditional logic matched to what each line needs.
Tested CRM and AMS integrations
A live test submission through every form before launch, not just a connection check.
90+ PageSpeed, guaranteed
Checked on the live site, fixed at no charge if a page we host drops below it.
Cloudflare hosting included
SSL, backups, security headers and edge delivery, with nothing itemized.
Pre-launch QA
Every form, link and integration checked before your domain points at the new site.
Compliance built in
Built with US rules in mind to help you meet them; you approve the final wording.
- Privacy, terms and cookie pages with a consent banner that holds tracking until the visitor agrees.
- An accessibility statement and a build made with the ADA and WCAG 2.1 AA in mind.
- Your state disclaimer and license wording on every page, read back before launch.
- No sensitive data on public forms no Social Security numbers or dates of birth.
See insurance agency website development applied to your own agency on a half-hour demo. Plans $127 a month.
Book the demoWhat is not included
Plain about the edges, so nothing surprises you later.
- Quoting, rating or binding. The site collects what a producer needs; your licensed team and the carrier do the rest.
- Insurance or legal advice. Pages are written in general terms and your own counsel approves disclaimers.
- Running your paid ads. We build fast, relevant landing pages; ad buying stays with you or your ad manager.
- Carrier appointments and licensing. We show the ones you hold, exactly as you supply them.
- AI and content extras on Single Line. The AI Engine starts on Multi-Line and the Content Engine on Agency Book.
- Hourly billing. Changes beyond the 5 included revisions are a flat $20 each.
From agencies who chose this
If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
Nitin BhattBranch manager, regional personal insurance broker Our deliberately awkward question was: what if the personal coverage inquiries form breaks? Failure paths were treated as a design requirement rather than an embarrassment. Hoping the form never breaks is no longer the strategy.
Bhavna PaiCustomer service lead, life and protection insurance adviser
What it costs, how long it takes, and what drives the price
$127, $267 or $647 a month
Single Line, Multi-Line, Agency Book. The plan, not the page count, sets the price.
$697 build fee, after launch
Invoiced once the site is live and you have approved it. Never up front.
Live in 7, 10 or 15 days
By plan, counted from the onboarding call, once we have your lines, carriers and towns.
What moves the price
Only the plan you choose, AI usage at cost on the AI plans, and revisions beyond 5 a month.
What we guarantee on this work
See it live before the build fee
You approve the live site first.
90+ PageSpeed, or we fix it
On every page we build and host, at no charge.
No contract term
Cancel with 2 business days notice before your next invoice; keep your domain and content.
Case studies: insurance agency website development in practice
Client builds where this work did the heavy lifting, each with the timeline and the outcome.
Case file 01
Repairing the opening step of personal coverage inquiries
Our replies to personal coverage inquiries start with answers instead of questions. That is the whole improvement, and it is not a small one.
- 04Closing the loop on personal coverage inquiries submissions
With personal coverage inquiries, senders can see their request has landed and know exactly how to chase it if needed.
- 13Out-of-hours personal coverage inquiries, handled honestly
Day to day with personal coverage inquiries, the day now starts with structured requests.
Questions about insurance agency website development
What do you build the site with?
The pages are custom coded and hand-built to plain, static HTML and CSS, with only small vanilla scripts for things like the menu and the theme toggle. There is no page builder plugin stack, no database driving the pages, and almost no JavaScript shipped to the visitor, which is why the pages load fast.
How do you test the quote forms before launch?
We submit a real test quote request through every form on the site and confirm it arrives in your CRM or AMS correctly formatted and tagged with the right line of business, rather than assuming the integration works because the connection was configured.
What agency management systems do you connect to?
EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot and GoHighLevel by direct API where one exists, and by Zapier or Make where it does not. If your system is not on that list, tell us during onboarding and we confirm the integration path before the build starts.
What happens if a page fails the PageSpeed guarantee after launch?
We fix it at no charge. The 90+ guarantee applies to every page we build and host, checked on the live site, and covers anything within our control such as image weight, font loading and script size.
Can you migrate our existing forms without losing submissions in progress?
Yes. Your current site stays live until you approve the new one, so there is no gap where a form is offline, and we reconnect each rebuilt form to the same AMS or CRM destination before the cutover.
What happens if a form stops sending?
We monitor the site and the form connections, and if a submission fails to reach your system we fix it as a priority. Every request is also copied to a backup inbox you choose, so nothing is lost while a connection is repaired.
Do you add tracking and analytics?
Any tracking or analytics tags run only behind the cookie consent banner, so they fire after the visitor agrees. Tell us which tools you use and we add them as a revision.
Is the site secure?
The site is static HTML with no database or plugins to exploit, served over SSL with security headers and a firewall in front of every form, and backed up on every change.
Can we get the code if we leave?
On cancellation you receive an export of your content and keep your domain. We hand over what you need to move the site elsewhere.
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.