Case file 01
Repairing the opening step of personal coverage inquiries
Our replies to personal coverage inquiries start with answers instead of questions. That is the whole improvement, and it is not a small one.
A personal lines website that turns auto and home searches into quotes
A personal lines website works when a household searching for auto or home coverage in your town lands on a page about that exact line, sees your agency serves their zip, and finishes a short quote form on a phone. We build those pages, keep the bundle offer visible on every one, and run the site so your CSRs only handle the requests.
What usually goes wrong for personal lines agencies
- Auto, home, renters and umbrella all live on one services page, so search engines have nothing specific to rank and shoppers see a list instead of an answer.
- The quote form asks for a VIN and a full prior policy up front, so most people abandon it before the agency ever hears from them.
- Rate increases at renewal send your own clients shopping online, and the site gives them no reason to requote with you instead of a direct writer.
- Bundle discounts are the easiest close you have, and the site mentions them nowhere a household would actually read.
The pages your site will carry
Each one written for search and for a phone, each with the next step on it.
- 01Home
- 02Personal auto
- 03Homeowners
- 04Renters
- 05Bundle auto and home
- 06Umbrella and toys
- 07Towns we serve
- 08Request a quote
Quote request form for auto and home
A two-step form sized for a phone. Auto asks for the drivers on the policy, the vehicles by year, make and model, the current carrier and the garaging zip. Home asks for the property address, year built, roof age if known and the current carrier. A bundle option appears when both are ticked. Submissions land in your AMS or CRM with the household tagged for the producer who works that town.
A quote request is not a quote, an application or a binder. Nothing is in force until a licensed producer and a carrier bind it.
What matters most
The parts of the package that matter most for personal lines agencies
Every plan carries the whole site. For personal lines agencies, these are the pieces that do the most work, with the plan that carries each one.
The household behind an auto and home bundle request.
- 01
A quote request form for every line you write (Every plan)
One generic "contact us" form that turns every prospect into a blank conversation your CSR has to chase.
- 02
Location pages for the towns and counties you serve (Every plan)
Being invisible to people searching for coverage in the next town over.
- 03
90+ PageSpeed on every page we build (Every plan)
Phone visitors leaving before the page, and the form at the bottom of it, ever loads, including the ones you paid for with ads.
- 04
AI chat widget on your website (Multi-Line and Agency Book)
Visitors with a quick question leaving because nobody answers at nine at night.
- 05
AI agents on SMS, Facebook Messenger and Instagram DMs (Multi-Line and Agency Book)
Slow replies to social messages losing prospects who started on a post.
- 06
Researched articles every week (Every plan)
A blog that stopped after launch week, and no answers to what people search before they call.
What agency owners tell us
Client notes from agency staff on the part of the site that changed their working day.
If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
Nitin BhattBranch manager, regional personal insurance broker I tested the personal coverage inquiries page on my own phone before we approved anything. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.
Luke LedgerCover inquiries administrator, classic car insurance specialist
Case studies close to personal lines agencies
Real client builds, each written up from the starting point to what changed.
- 02Personal coverage inquiries within easy reach on a phone
When it comes to personal coverage inquiries, phone visitors complete the journey the site always intended.
- 03A common reference for personal coverage inquiries questions
For personal coverage inquiries, the same question now gets the same answer everywhere.
Across the US
Written for the states you are licensed in
Personal lines questions change by state: wind mitigation and flood in Florida, hail and roof age in Texas, wildfire in California, winter driving in Ohio and Pennsylvania. Articles and town pages are written for the market you actually serve.
- Texas
- Florida
- California
- Georgia
- North Carolina
- Ohio
- Pennsylvania
- Illinois
- Arizona
- New York
See the site we would build for personal lines, on your screen, before you pay for the build. Plans $127 a month.
Book a demoThree ways to run it
Same site on every plan. The larger two add the AI Engine and the Content Engine. The $697 build fee is invoiced only after launch.
- Single LineThe website, fully managed Live in 7 days
- Multi-LineEverything, plus the AI Engine Live in 10 days
- Agency BookEverything, plus the Content Engine Live in 15 days
Questions from personal lines agencies
Why does the form not ask for the VIN or a copy of the current declarations page?
Because asking for them up front is where most quote requests die. A carrier can start an auto quote from year, make, model and driver details, and your CSR collects the VIN on the follow-up call once the household is already talking to you. The form asks for what starts the conversation, not what closes it, and your team finishes the rest.
Can we show a separate page for each town we serve?
Yes, and it is the single most useful thing a personal lines site can do for search. Each town page names the neighborhoods, the lines you quote there and the same auto and home form. The pages are written for the town rather than copied with the name swapped, and the Multi-Line and Agency Book plans add articles that link back to them.
What happens to a request that comes in at nine on a Saturday night?
It lands in your AMS or CRM immediately and triggers whatever your workflow does there, such as a task for Monday or an automatic text. On the Multi-Line plan the AI receptionist can acknowledge the request by text within minutes and confirm a callback window, so the household knows a person will follow up instead of shopping elsewhere overnight.
How many changes can we send each month?
Five revisions a month are included on every plan, with no size limit on any one of them, and each is completed within 2 to 5 working days. A revision can be a new carrier, a rate-season notice on the home page or a whole new line page. Extra revisions past five are billed at a flat rate listed on the pricing page.
Can the site handle renewal season re-quotes?
Yes. We can add a renewal re-quote page and banner in the weeks before a big block of policies renews, as a revision, and remove it afterwards.
Do you write state-specific homeowners content?
Yes. A Florida agency gets articles on wind mitigation and hurricane season, a Texas agency on hail and roof claims, a California agency on wildfire exposure, all in general terms.
Can households text the agency from the site?
On Multi-Line and Agency Book, the AI agents answer site chat, SMS, Messenger and Instagram, take the auto or home details and book a callback. A2P 10DLC registration for texting is filed for you.
Is the quote form fast on a phone?
Yes. It is a short two-step form, and every page is built for 90+ PageSpeed so it opens before the shopper gives up.
See it built for personal lines.
A live walk-through, on your screen, of the site you would get: your lines, your towns, your quote form.