Case file 01
Repairing the opening step of personal coverage inquiries
Our replies to personal coverage inquiries start with answers instead of questions. That is the whole improvement, and it is not a small one.
Managed websites for insurance agencies
Your agency website, built to start quotes.
A quote request form for every line you write, asking only what the carrier needs, landing in your CRM or AMS the moment it is sent. Built, hosted and kept current for one monthly fee.
- Build fee invoiced after launch
- 5 revisions a month
- Domain and hosting included
A page and a form for every line you write
AutoHomeRentersUmbrellaBOPGeneral liabilityWorkers compLifeHealthMedicareCommercial autoFlood
- 90+Google PageSpeed, guaranteed in writing
- 7 daysfrom first invoice to live
- 5 a monthrevisions included, then $20 each
- After launchis when the build fee is invoiced
Agency owners on what changed
We used to get regular calls asking whether a personal coverage inquiries message had arrived. The new confirmation states what happens next and how to amend anything that needs changing. It sounds minor until you add up the reassurance calls it has replaced.
Isabel ShipleyClient care coordinator, gap and warranty insurance broker Getting the personal coverage inquiries wording right mattered more to us than any visual choice. The boundaries are drawn clearly: what the site settles, and what our people still decide. We no longer open every call by correcting the website.
Lydia ColbyAccount handler, high-value home insurance adviser A lot of our personal coverage inquiries interest arrives after we close; the site finally accepts that. Evening visitors leave structured information and an honest response time, nothing more promised. Mornings start with a proper queue rather than voicemail archaeology.
Erica HaddonQuotes coordinator, income protection advice practice
What it costs you
Five things that go wrong with an insurance agency website
Each one costs quote requests, and each one has a plain fix.
The site is a brochure, so there is nowhere to start a quote.
A visitor who is ready to shop finds a phone number and an "email us" button. They call the carrier 800 number instead, or fill in a lead aggregator form, and you end up paying for a lead that was already on your site.
Requests land in an inbox nobody watches after five.
A contact form that emails the office address is fine at ten in the morning. At nine at night the request sits until someone opens the mail, and by then the prospect has quotes from two other agencies.
One "Products" page instead of a page for every line.
Search engines have nothing to rank for a BOP quote in your town or homeowners in the next county over, so the comparison sites and the carrier pages take the search you should own.
It is slow on a phone.
Quote shopping happens on a phone, often in a parking lot between errands. A page that takes a while to draw is a closed tab, and the visitor never sees the form at the bottom of it.
Nobody updates it.
A producer who left two years ago is still on the team page, the new carrier appointment is nowhere, and the hours are wrong. Every one of those is a small reason not to trust the agency with a policy.
The cost of leaving it
What a brochure website quietly costs an agency every month
A website that cannot start a quote costs you the shoppers who were ready tonight. They fill in an aggregator form instead, and you buy the same household back as a lead shared with other agencies.
It also costs renewals. When a client gets a rate increase and searches for a re-quote, the page they land on decides whether they call you or a direct writer. And every stale producer bio or wrong claims number is a small reason not to trust the agency with a policy.
- 01
Paid clicks that bounce
Ads that land on a slow or generic page pay for visitors who leave before the form loads.
- 02
After-hours requests that go cold
A form that emails the office at nine at night is answered after two other agencies have quoted.
- 03
Searches you never appear for
Without a page per line and per town, the comparison sites take the local searches you should own.
- 04
Renewal shoppers you never hear from
Clients who shop at renewal find a faster site and a clearer form somewhere else.
- 05
Hours spent on the website instead of quoting
Every weekend spent fixing the site is time not spent with a prospect.
Every one of those is fixable in 7 days. See the site we would build for your lines and towns before you pay for the build.
Show me my agency's siteAnd what we do about it
The problem on the left, the fix on the right
Everything on the right ships with every plan, on the day the site goes live.
- Problem
A brochure with an "email us" button
FixA quote request form on every line page that asks only what the carrier needs to start a quote.
- Problem
Requests sit in an inbox overnight
FixEvery request is pushed into your CRM or AMS and the producer on duty gets a text the moment it lands.
- Problem
One "Products" page for twelve lines
FixA page for every line you write, crossed with every town you serve, each with its own form.
- Problem
Slow on a phone
FixStatic pages served from the Cloudflare edge with almost no script, 90+ PageSpeed guaranteed.
- Problem
Nobody updates it
FixWeekly updates and 5 revisions a month included, then $20 each. Send the change, we make it within 2 to 5 working days.
Included
What you get, in the order we build it
Everything below ships on every plan. The larger plans add the AI Engine and the Content Engine on top.
- every plan
01The site itself
Home, about the agency, a page for every line you write, a page for every town you serve, claims and billing contacts, and a contact page. Written for search and for a phone.
- every plan
02A quote request form per line of business
Auto, home, renters, umbrella, BOP, general liability, workers comp, life, health, Medicare. Each asks only what the carrier needs to start a quote.
- every plan
03Requests into your CRM or AMS
By API, Zapier or Make into the system your producers already use, tagged by line and source, with an instant notification to whoever is on duty.
- every plan
04Your domain, free
A free domain for as long as your plan is active, registered in the name of the agency through Cloudflare Registrar or Spaceship, or we point the one you already own. Either way it stays yours.
- every plan
05Hosting on Cloudflare, included
SSL, backups, security headers and edge delivery, with nothing itemized on the invoice.
- every plan
06Weekly updates and revisions
5 revisions a month included, then $20 each, any size, completed within 2 to 5 working days, all requested from your client portal.
- every plan
07Researched articles
2 a week on the first two plans, 3 a week on Agency Book, 2,500 to 3,200 words, cited sources, written as general information and never as coverage advice.
- every plan
08Fully managed
No logins for you, no plugin updates, no renewals to remember. If it is on the website, it is our job.
Every feature, every plan
Everything in the package, and which plan carries it
28 things you get, in plain words. Everything marked "Every plan" ships on Single Line at $127 a month; Multi-Line adds the AI Engine and Agency Book adds the Content Engine on top.
- Single Line $127 / month
- Multi-Line $267 / month + usage
- Agency Book $647 / month
The website and where quotes start
A quote request form for every line you write
A short form per line (auto, home, renters, umbrella, BOP, general liability, workers comp, life, Medicare, group benefits) asking only what a producer needs to open the quote.
A page for every line of business
Each line gets its own page that explains the coverage in general terms and ends with that line's form.
Location pages for the towns and counties you serve
A page written for each real place you serve, crossed with the lines you write there, matched to your Google Business Profile.
Carrier pages and a claims and billing directory
A page per featured carrier in general terms, plus every carrier's claims line, billing line and portal on one page.
Requests into your CRM or AMS, routed to the right producer
Every request lands in EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot, GoHighLevel or another system, tagged by line and page, with an email and a text to the producer on duty.
Privacy, terms, cookie and accessibility pages, plus your disclaimer wording
A privacy policy, terms, a cookie policy with a consent banner that holds tracking scripts back until the visitor agrees, an accessibility statement, and the disclaimer wording you supply for your states on every page.
Single Line launches in 7 days, Multi-Line in 10 and Agency Book in 15, counted from the onboarding call.
Move from your current site without losing its pages
Your old site stays up until you approve the new one, and every old URL gets a 301 redirect to its new page. Existing forms are reconnected to the same system.
Speed, search and AI answers
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
Kept running for you
Managed hosting, SSL, backups and a free domain
Cloudflare hosting, SSL, daily backups, uptime monitoring, security headers and a firewall in front of every form. A free domain in the agency's name, or we point yours.
5 revisions a month, then $20 each
Any change request of any size counts as one revision, completed within 2 to 5 working days. No hourly billing.
Weekly updates we make without being asked
Our own weekly pass for broken links, outdated numbers, carrier changes and search improvements, noted in a short monthly summary. These do not count against your revisions.
A client portal for revisions, tickets and files
One place to request changes, raise a support ticket, send files and message the team, from the day the site goes live.
The AI Engine
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
The Content Engine
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
Why agencies choose GetInsuranceWebsite
Six differences, each with the proof attached rather than an adjective.
Built around the quote, not the logo
Every page ends in a form for its line. Proof: a quote request form per line ships on every plan, from day one.
Requests land where producers work
EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot or GoHighLevel, tagged by line and page. Proof: we test one live submission per form before launch.
Written to stay inside the lines
General terms only, no rates, no eligibility promises, your disclaimer wording on every page, and AI agents that hand advice to a licensed producer.
You see it live before you pay for the build
The $697 build fee is invoiced only after the site is live and you have approved it. That is in the terms, not a promo.
Numbers you can hold us to
90+ PageSpeed on every page we build and host, live in 7 days on Single Line, and 5 revisions a month within 2 to 5 working days.
You keep what is yours
The domain is registered in the agency's name, never ours, and on cancellation you keep it along with every article and an export of your content.
Speed and ad cost
Why a fast site can lower what you pay for ads
A faster, more relevant landing page can lower what you pay per click and keeps more of the clicks you already paid for. Google Ads scores every keyword on three things, and one of them is landing page experience: how relevant and useful your page is to the person who clicked.
Our pages are static, hand-built and served from Cloudflare's edge, with a 90+ PageSpeed target on every page. A line-specific ad can point at the matching line page, with its own form, instead of a home page that makes the visitor hunt. We never promise a specific drop in cost per click; we build the page that gives your ads the best chance.
Sources: Google Ads Help, "About Quality Score for Search campaigns" (landing page experience is one of three components), checked September 18, 2026; Google Ads Help, "Evaluate the performance of your landing pages" (mobile page speed and ad results), checked September 18, 2026
In the contract
90+
PageSpeed, guaranteed in writing
The pages are static, hand-coded and served from the Cloudflare edge, so a line page opens on a phone before the visitor decides to leave. Almost no script ships: the site index, the theme toggle and the reveal on scroll, nothing else.
- Static pages, no page builder, no plugin stack
- Fonts and images sized for a phone first
- If a page we host drops below 90+, we fix it at no charge
Written into the agreement, not a marketing line.
In the contract
3 to 5 months
to start ranking for the lines and towns you write
Ranking comes from having a page that answers the search. A page for homeowners insurance in each town you serve, a page for workers comp for each trade you write, each with its own title, its own answers and its own quote form. Weekly articles keep the site moving.
- One page per line, one page per town, crossed where it makes sense
- Schema for the agency, the services and every FAQ
- If it has not started ranking in 3 to 5 months, we keep working at no extra charge
Written into the agreement, not a marketing line.
SEO, AEO, GEO and schema: what your agency gets
Four kinds of visibility, built into every plan. Here is what each one means for an agency, in plain words.
SEO: found for each line in each town
Technical and on-page SEO on every page, a page for every line you write, and location pages for the towns and counties you serve, so a search for homeowners insurance in your county lands on your page, with your form.
AEO: the answer that gets lifted
Each section opens with the direct answer, and line and town pages carry real FAQ blocks, so featured snippets, voice assistants and answer panels can quote you rather than a comparison site.
GEO: easy for AI assistants to cite
An llms.txt file, consistent agency and service names and plainly stated, dated facts make it more likely that ChatGPT, Claude, Perplexity and Google AI Overviews understand and mention you. Nobody can guarantee it; we make it likelier.
Schema: structured data on every page
JSON-LD for your agency as an organization or local business, each line as a service, FAQs, breadcrumbs and each article with its author, so machines read what a visitor sees.
What you can buy
Built for your kind of agency
The same managed site, arranged for the book you write. Every plan starts at $127 a month.
- Independent agencies
Quote request form for every line you write
- Personal lines agencies
Quote request form for auto and home
- Commercial lines agencies
Quote request form for commercial lines
- Life and health agents
Consultation request form for life and health
- Medicare agents
Appointment request form for Medicare
- Benefits brokers
Renewal review request form for employers
- Insurance agency website redesign
Insurance agency website redesign that keeps the pages currently earning traffic, redirects every old URL, and moves without a gap in service.
- Insurance SEO web design
Insurance SEO web design crosses a page per line of business with a page per town you serve, backed by schema and weekly articles, not keyword stuffing.
- Multi-location insurance agency websites
Multi-location insurance agency websites with a page per office, correct local details per location, and requests routed to the right team.
- Insurance producer website design
Insurance producer website design with individual pages per producer: license numbers, states, lines written and a way to request them by name.
From exposed to covered in four steps
Four steps, and you pay for the build only after you have seen it live.
- Uncovered
Every visitor ready to shop leaves through a phone number, or leaves nothing at all.
CoveredDay 0Pay the first monthly invoice
Pick a plan on the pricing page. The first month is the only thing you pay before the site exists.
- Uncovered
We do not yet know your lines, your carriers, your towns or the system your producers work in.
CoveredWithin a working dayFill in the onboarding form, then one call
Lines you write, carriers you are appointed with, towns you serve, producers, and which CRM or AMS the requests go into. Anything missing can follow later by email or as a portal ticket.
- Uncovered
Not one line you write and not one town you serve has a page of its own.
CoveredLive in 7, 10 or 15 days, by planWe build it
Pages, quote forms, integrations, articles queued. You review a live link and send changes as revisions.
- Uncovered
The build is not paid for, and you have not seen the site it paid for.
CoveredAfter approvalBuild fee after it is live
Once the site is live and you have approved it, we invoice the $697 one-time build fee. Not before.
From the folder
What agency owners tell us
Pull a paper out of the wallet.
If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
The reporting for personal coverage inquiries is something I can genuinely use. The report separates genuine inquiries from raw traffic and leaves message content out of it. It gives us a better question to ask of every page.
Our deliberately awkward question was: what if the personal coverage inquiries form breaks? Failure paths were treated as a design requirement rather than an embarrassment. Hoping the form never breaks is no longer the strategy.
I tested the personal coverage inquiries page on my own phone before we approved anything. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.
Case studies: what the work looked like inside real agencies
Twenty client builds, each with the starting point, what we built, how long it took and what changed. Four to start with.
- 14A personal coverage inquiries form that helps people finish
When it comes to personal coverage inquiries, visitors receive a specific instruction when something needs attention and can fix it without starting over.
- 11Local routing built into personal coverage inquiries
For personal coverage inquiries, staff no longer begin calls by discovering the caller belongs to another branch.
- 15Old personal coverage inquiries links, new destinations
For personal coverage inquiries, old links resolve to sensible destinations instead of error pages.
Amendment
The same agency, before and after
Every line on the left is struck out on the day the new site goes live.
- Getting a quoteStruck:A "Get a quote" button that opens an emailReplaced with:A quote request form per line that lands in your AMS
- Lines of businessStruck:One "Products" page listing twelve linesReplaced with:Twelve line pages, each with its own form and its own search terms
- Follow-up speedStruck:Prospect emails at nine at night, reply at ten the next morningReplaced with:The producer on duty is texted the moment the request lands
- Team pageStruck:The team page lists a producer who leftReplaced with:Updated the week they leave, as one of your revisions
- ContentStruck:A blog that stopped three years agoReplaced with:2 researched articles a week, with cited sources
- BillsStruck:Hosting, plugins and SSL on three separate invoicesReplaced with:One monthly fee, nothing itemized
Six months in
What the agency looks like six months after launch
Six months in, the morning starts with requests already in the AMS: a homeowners quote from the next county, a BOP from a contractor who read your page last night, each tagged with the line and the page it came from.
The producer who joined in the spring has a bio and a photo. The carrier you added has its page and its claims number in the directory. The site has published dozens of researched articles, and your town pages are the ones answering local searches. Nobody at the agency has logged in to the website once.
The value case: what one monthly fee replaces
No invented savings figures. Here is the list of things an agency usually pays for separately, and what covers each one on a plan.
- 01
A web developer or freelancer on call
replaced by 5 revisions a month, then $20 each, never hourly.
- 02
Hosting, SSL, backups and plugin renewals
replaced by one monthly fee with nothing itemized.
- 03
A writer for the blog you never updated
replaced by 2 to 3 researched articles a week.
- 04
Aggregator leads shared with other agencies
supplemented by quote requests from your own line and town pages, which are yours alone.
- 05
An answering service for after-hours calls
covered on Multi-Line and Agency Book by the AI receptionist, which books callbacks.
- 06
Someone to post on social and the map listing
covered on Agency Book by 3 posts and 2 reels a week and a managed Google Business Profile.
Three plans, one build fee, invoiced after launch
Every plan carries the full site, the quote forms, the CRM or AMS integration, hosting, updates and articles. The larger two add the AI Engine and the Content Engine.
| Plan | Single LineThe website, fully managed | Multi-LineEverything, plus the AI Engine | Agency BookEverything, plus the Content Engine |
|---|---|---|---|
| Monthly | $127 / month | $267 / month + usage | $647 / month |
| Build fee | $697 after launch | $697 after launch | $697 after launch |
| Live in | 7 days | 10 days | 15 days |
| Researched articles | 2 a week | 2 a week | 3 a week |
| Revisions | 5 a month, then $20 | 5 a month, then $20 | 5 a month, then $20 |
| Domain and hosting | Included | Included | Included |
| AI Engine | Not included | Included | Included |
| Content Engine | Not included | Not included | Included |
Guarantees and terms, in plain words
What we put in writing, with the conditions visible.
Build fee only after launch
The $697 one-time build fee is invoiced once the site is live and approved. Cancel before the build starts and it is never charged.
90+ PageSpeed, or we fix it
If a page we build and host drops below the target because of our work, we fix it at no charge.
Downtime credited
If the site is down for more than a day in total in a month because of something in our control, that month is credited.
Search work continues
If the site has not started ranking for local searches in your area within 3 to 5 months, the search work continues at no extra charge.
No contract term
Cancel by email with 2 business days notice before your next invoice. You keep the domain, every article and an export of your content.
Plain terms on refunds
All sales are final, except a billing error on our side, which we correct in full. That is why you see the live site before the build fee.
Comes with your site
The compliance pages and wording your site ships with
Every agency site ships with the pages below, built with US rules in mind to help you meet them. They are not legal advice: you or your counsel approve the final wording, and we never claim a site is certified compliant.
- Privacy policy written for your agency, with state privacy laws such as the California Consumer Privacy Act in mind.
- Cookie policy and consent banner tracking scripts stay off until the visitor agrees.
- Terms of use including the line that a quote request is not a quote, an application or a binder.
- Accessibility statement built with the ADA and WCAG 2.1 AA in mind, with a way to report a problem.
- Your state disclaimer and license wording on every page, supplied by you, read back before launch.
- TCPA-minded consent wording on any form that leads to text messages, with an opt-out.
- Medicare and benefits wording for agencies that write them, in general terms with CMS Medicare marketing guidelines in mind.
- No sensitive data on public forms no Social Security numbers, dates of birth or claims narratives asked for on the site.
Where we work
Websites for agencies in every US state
We build for independent agencies across the United States, from single-office shops to agencies licensed in several states. The site is written for the places you actually serve, with town and county pages for your own market and articles on the questions people there ask.
A Florida agency gets pages that talk about wind mitigation and hurricane season, a Texas agency about hail and roof claims, a California agency about wildfire and homeowners availability. Agencies in Texas, Florida, California, Georgia, North Carolina, Ohio, Pennsylvania, Illinois, Arizona and New York all get the same thing: pages for their own towns, never a template with the city name swapped.
- Texas
- Florida
- California
- Georgia
- North Carolina
- Ohio
- Pennsylvania
- Illinois
- Arizona
- New York
- 01
Texas
Articles and town pages that can cover hail season and roof questions on homeowners renewals.
- 02
Florida
Articles and town pages that can cover wind mitigation, hurricane season and flood coverage questions.
- 03
California
Articles and town pages that can cover wildfire exposure and homeowners availability questions.
- 04
Georgia
Articles and town pages that can cover fast-growing suburbs and new-home buyers shopping auto and home together.
- 05
North Carolina
Articles and town pages that can cover coastal wind and inland small-business growth.
Who does the work on your site
You deal with one team, not a ticket queue. These are the roles behind every site, and none of them is you.
A designer
lays out your pages around the quote form and checks them on a phone first.
A writer
writes line, town and carrier pages in general terms and researches the weekly articles with cited sources.
A developer
builds the forms, maps the fields into your AMS or CRM, and tests every submission.
The person who runs your site
reads your revision requests, makes the weekly pass and sends the monthly summary.
Weighing it up
Comparing us with a builder, a freelancer or a marketing agency?
Fair, side-by-side comparisons that say when the other option is the better fit.
- GoHighLevel funnels vs a managed site
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
- GoHighLevel website builder vs a managed site
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
- GoHighLevel AI Studio vs a managed site
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
- WordPress vs a managed site
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
- Wix vs a managed site
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
- Squarespace vs a managed site
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
Asked first
Questions agency owners ask first
The 10 we hear first. The full FAQ covers revisions, articles, the AI Engine, speed, search, compliance, hosting, domains, migration and billing.
What exactly does GetInsuranceWebsite build for an insurance agency?
A fully managed website built to start quote requests: a page for every line of business you write, a page for every carrier you hold appointments with, a quote request form per line that asks only what a producer needs to open a quote, and the whole thing pushed into your AMS or CRM. We design it, write it, host it, update it every week and keep it fast. You pick one of three plans, Single Line, Multi-Line or Agency Book, and nobody at the agency ever logs in to fix anything.
What does it cost, and when do I pay?
You pay the monthly fee for your plan up front: $127 for Single Line, $267 plus AI usage for Multi-Line, or $647 for Agency Book. The $697 one-time build fee is invoiced only after the site is live and you have approved it. There is no deposit, no hourly billing and no hosting line item. If you cancel before the build starts, the build fee is never charged.
How fast can the agency site go live?
Single Line launches in 7 days, Multi-Line in 10 days and Agency Book in 15 days, counted from the onboarding call. The clock depends on you giving us your lines of business, carrier appointments, license numbers by state and the questions each carrier needs to start a quote. Most agencies gather that in an afternoon. The site goes live on your domain the moment you approve it, and only then is the build fee invoiced.
How do quote requests reach my AMS or CRM?
Every quote request form posts straight into the system your producers already work in, by API, Zapier or Make. EZLynx, HawkSoft, AMS360, Applied Epic, GoHighLevel, HubSpot and plain email all work. Each submission arrives tagged with the line of business and the page it came from, so a commercial auto request lands with your commercial producer and a homeowners request lands with personal lines. Nothing sits in a web inbox waiting for someone to remember to check it.
Do you give insurance advice or quote coverage on the site?
No. GetInsuranceWebsite is a website design and management company. We are not an insurance agency, broker, carrier or licensed producer, and nothing we build quotes coverage, rates or eligibility. The site collects the information a producer needs and hands it to your licensed team. Every page carries the disclaimer wording you supply for your states, and any question about what a policy covers is routed to a person at the agency rather than answered by the website.
What happens right after I sign up?
You fill in the onboarding form at getinsurancewebsite.com/onboarding: your lines of business, carrier appointments, license numbers by state, producers, towns you serve and the CRM or AMS you use. It takes about 15 minutes. Anything you do not have to hand yet can follow later by email or as a ticket in your client portal, so a missing detail never holds up the build. Next comes one onboarding call to walk through your answers and fill any gaps, then we build.
What does the AI Engine actually do for an agency?
It answers the phone, the site chat and your text, Messenger and Instagram messages when a producer cannot. It takes the caller's name, line of business, current carrier and renewal date, books a call with the right producer and sends you a call analysis PDF afterwards. It never quotes coverage, rates or eligibility. Anything that sounds like advice is handed to a licensed person at the agency. It is included on Multi-Line and Agency Book, with usage billed monthly at cost.
Will a faster website lower my Google Ads costs?
It can help, and we never promise a number. Google Ads Quality Score has three parts, and one of them is landing page experience: how relevant and useful the page is to the person who clicked. A page that opens quickly on a phone and answers the ad keeps more of the clicks you already paid for, and a better landing page experience can lower what you pay per click over time. Our pages are built for a 90+ PageSpeed score, and each line page makes a relevant landing page for a line-specific ad.
What are AEO and GEO, and are they included?
Yes, on every plan. AEO, answer engine optimization, means writing each section so its first sentence answers the question, with FAQ blocks marked up so search features and voice assistants can lift the answer. GEO, generative engine optimization, means making the site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to understand and cite: an llms.txt file, consistent agency and service names, dated pages and plainly stated facts.
Which compliance pages come with my agency website?
A privacy policy, terms of use, a cookie policy with a consent banner that holds tracking scripts back until the visitor agrees, an accessibility statement, and the disclaimer wording you supply for your states on every page. The pages are built with state privacy laws such as the California Consumer Privacy Act and your state insurance department advertising rules and carrier marketing guidelines in mind, and they help you meet them. They are not legal advice, and your own counsel should review anything specific to your agency.
See it built for your agency.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.