Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.
See all agency typesProperty and casualty
What the site carries and what we keep running for you, with the plan each one sits on.
See all featuresWhere quotes start
Design and build
Search, redesign and scale
Reading, answers and the people who write them.
Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included
Design and build
Search, redesign and scale
If you or someone on staff enjoys building pages and you want everything inside one HighLevel account, the HighLevel website builder is a reasonable choice. If you want an agency website that someone else designs, writes, keeps fast, builds out with a page per line and per town, and updates every week, a managed site is the better fit. The question is less about the tool and more about who does the work every month.
A website builder, however capable, is a set of tools. Someone still has to plan the pages, write line explanations in general terms that a carrier would be comfortable with, build a form per line, keep the carrier directory current, and add new pages when you start writing a new line. At most agencies that someone is the owner at nine at night. With a managed site that work is ours, and your part is approving it.
Ranking for coverage searches in your area comes from structure and upkeep: a page per line, a page per town, internal links between them, structured data that names the agency and each service, answer-first FAQ blocks, and fresh researched articles. A builder can hold all of that, but it only happens if someone plans and maintains it. We build that structure on day one and add to it every week.
Choosing a managed website does not mean leaving HighLevel. Your contacts, pipelines, automations and calendars stay where they are. The website sends every request into HighLevel, tagged by line and page, so the only thing that moves is the job of building and running the site.
Side by side
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | HighLevel sites | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Depends on the template, images and scripts you add; you tune it yourself | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Page settings are there; planning line and town structure is up to you | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Added by you where the builder allows it | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Possible, if you write answer-first pages and FAQ blocks yourself | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | Hosted by the platform inside your HighLevel account | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | Your team edits pages, forms and directories as things change | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | You, your staff, or a builder you hire | We do all of it; HighLevel stays your CRM and receives every request |
| Content and blog | A blog is available; the articles are yours to research and write | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Template-based, customized by whoever builds it | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | You add and maintain your own policy pages | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | Included in your HighLevel plan, plus your time or a builder's fee | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Pages live in your HighLevel account | Domain in your name, content export on cancellation, no contract term |
An honest split. If the left column describes you, HighLevel sites is the better call.
HighLevel sites is the better fit when
A managed GetInsurance site wins when
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
We rebuild the pages that matter, redirect every old URL to its new page, and point the forms at the same HighLevel location, so nothing changes for your team except that they stop editing the website.
We list every page on the current HighLevel site and map each to a new page or a redirect.
We rebuild line, town and carrier pages and a quote form per line.
We connect each form to your HighLevel location with the same tags your workflows expect.
The domain is pointed at the new site once you approve it; your HighLevel funnels keep running.
What the plan includes
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
My worry was the personal coverage inquiries page we had linked from years of emails. Every legacy address was catalogued, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
What impressed me most was not the personal coverage inquiries pages but the handover that came with them. Contacts, change process, post-publication checks: all written down in plain terms. My cover used it while I was away and needed no extra explanation.
It can be, if someone at the agency has the time to plan, build and maintain the site properly. The builder is capable; the work of writing line pages, building a form per line, adding town pages and keeping everything current is what most agencies do not have time for.
No. We connect the website forms to your HighLevel location and use the tags and fields your workflows already rely on, so your automations keep firing on new requests.
Yes. Every old URL gets a 301 redirect to its new equivalent, the new site goes live only when you approve it, and we keep your domain. Search engines follow the redirects to the new pages.
Our pages are static HTML with almost no script, served from Cloudflare's edge, and we build to a 90+ PageSpeed score. A builder site can be fast too, but it depends on the template, the images and every script added over time.
We do. Line pages, town pages, carrier pages and weekly articles are written by us in general terms, never as coverage advice, and you approve them. You supply the facts only you know: lines, carriers, license numbers, towns.
You do not need to. You send a change and we make it: 5 revisions a month are included, each completed within 2 to 5 working days. Nobody at the agency has to log in to the website.
Our plans start at $127 a month with a $697 build fee invoiced after launch. Building in HighLevel uses a plan you may already have; the real cost there is the hours someone spends building and maintaining it.
No. GetInsuranceWebsite is independent. HighLevel is a trademark of its owner.
HighLevel and GoHighLevel are trademarks of their owner. GetInsuranceWebsite is not affiliated with, endorsed by or sponsored by HighLevel. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.
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