Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.
See all agency typesProperty and casualty
What the site carries and what we keep running for you, with the plan each one sits on.
See all featuresWhere quotes start
Design and build
Search, redesign and scale
Reading, answers and the people who write them.
Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included
Design and build
Search, redesign and scale
Squarespace is known for polished templates and is a good fit for a business that mostly needs to look good online. An insurance agency needs something slightly different: a page and a short form per line, town pages that match the Google Business Profile, a claims directory, and every request routed into the AMS. A managed site is built around that job, and someone else keeps it running.
A beautiful template does not tell a homeowner in your county that you write homeowners there, or give a contractor a BOP form that asks the right questions. The common complaint about a polished template site is that it looked great and nobody used it to ask for a quote. Design matters, but on an agency site it serves the form.
A template contact form typically emails someone. An agency needs each line's request in the AMS or CRM, tagged by line and page, with a text to the producer on duty. We build that routing into every form and test it before launch.
Templates are easy to edit, but somebody still has to do it. On a managed site producer changes, carrier changes and new lines are revisions you send by email, and our own weekly pass catches the things nobody asked about.
Side by side
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | Squarespace | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Managed by the platform; varies with template features and media | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Built-in SEO settings; planning line and town pages is yours | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Whatever the platform generates, plus anything you add | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Depends on how you write and structure your pages | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | Included by the platform | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | You edit pages, forms and directories yourself | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | You | We design, write, build, host and update it; you approve |
| Content and blog | Blog tools included; the writing is yours | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Polished templates you customize | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | You write policy pages and configure cookie settings | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | A builder subscription plus your time | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Pages are built inside the platform; moving usually means rebuilding elsewhere | Domain in your name, content export on cancellation, no contract term |
An honest split. If the left column describes you, Squarespace is the better call.
Squarespace is the better fit when
A managed GetInsurance site wins when
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
We keep the brand you like, rebuild the structure around your lines, and redirect every old URL.
We carry over your logo, colors and the copy worth keeping.
We add line, town and carrier pages and a form per line.
We redirect every old page and point your domain when you approve.
You cancel the builder plan once the new site is live.
What the plan includes
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
The starting point was our own sent mail, not a template, and it shows. Nothing went live until the person responsible for that subject had signed off the answer. The phone calls about basic personal coverage inquiries details have noticeably thinned out.
Converting our personal coverage inquiries attachment into proper pages was overdue. Each section has its own link, so answering a question no longer means attaching the whole file. A printable copy still exists for those who ask.
It is a good choice for a polished brochure site. Agencies that want quote requests from search usually need more structure: a page and form per line, town pages and requests routed into the AMS.
Yes. We start from your logo, colors and any copy worth keeping, then rebuild the site around your lines and towns.
We set a 301 redirect from every old URL to its new equivalent and keep your domain, so search engines follow the move.
Each form posts into your AMS or CRM by API, Zapier or Make, tagged by line and page, and the producer on duty gets an email and a text.
You send the change and we make it. That is the point of a managed site: nobody at the agency has to log in.
If quote requests from your own site matter, usually yes. Plans start at $127 a month with hosting, updates and researched articles included, and the $697 build fee is invoiced only after launch.
It stays in the agency's name. We point it at the new site or transfer it, whichever you prefer.
No. Squarespace is a trademark of its owner and GetInsuranceWebsite is not affiliated with it.
Squarespace is a trademark of its owner. GetInsuranceWebsite is not affiliated with Squarespace. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.
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