Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.
See all agency typesProperty and casualty
What the site carries and what we keep running for you, with the plan each one sits on.
See all featuresWhere quotes start
Design and build
Search, redesign and scale
Reading, answers and the people who write them.
Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included
Design and build
Search, redesign and scale
A traditional insurance marketing agency typically sells strategy, ad management, lead programs and campaigns on a retainer, and the website is often one line on a larger bill. If you need all of that, a good marketing agency is worth it. If what you mainly need is a fast, current website that starts quote requests and ranks for your lines and towns, a managed website plan does that job for a fixed monthly fee, and it works alongside any marketing agency you already use.
Marketing agencies bring strategy, creative, ad buying and reporting across channels. For an agency spending real money on ads, that expertise matters. The website in that arrangement is often built once and then touched only when a campaign needs it.
Every campaign ends on a page. If that page is slow, generic or not relevant to the ad, the campaign pays for clicks that leave. A managed website keeps line pages fast and current, which helps the landing page experience that ad platforms reward, and gives you search visibility that does not stop when the ad budget does.
If you keep a marketing agency for ads, let them point campaigns at your line pages and let us run the site. Nobody pays a retainer rate for website changes, and the ad team gets fast, relevant landing pages without building them.
Side by side
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | A marketing agency | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Depends on who built the site and how it is maintained | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Often part of a broader retainer, scoped by package | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Depends on the agency | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Depends on the agency's content work | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | Sometimes included, sometimes separate | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | Handled within retainer hours or billed as extra work | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | An account team across several clients | We design, write, build, host and update it; you approve |
| Content and blog | Often available at retainer rates | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Varies by agency | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | Varies by agency | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | A monthly retainer, often with a minimum term, plus ad spend | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Check contract terms and who owns the site and domain | Domain in your name, content export on cancellation, no contract term |
An honest split. If the left column describes you, A marketing agency is the better call.
A marketing agency is the better fit when
A managed GetInsurance site wins when
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
We run the website; your marketing agency runs campaigns that land on it.
We share line page URLs for each campaign and add campaign pages as revisions when needed.
Requests from ads land in the same CRM or AMS, tagged by page, so both teams see results.
Tracking tags are added only behind the cookie consent banner.
The site stays fast however many campaigns point at it.
What the plan includes
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
The reporting for personal coverage inquiries is something I can genuinely use. The report separates genuine inquiries from raw traffic and leaves message content out of it. It gives us a better question to ask of every page.
If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
If your biggest problem is that your site does not start quote requests or rank for your lines, a managed website plan addresses that directly. If you also need ad management and multi-channel strategy, a marketing agency adds that on top.
Yes. We run the website and your marketing agency runs campaigns that point at it. Requests land in the same CRM or AMS, tagged by page, so both teams can see what is working.
Our plans are a fixed monthly fee starting at $127, with no contract term, and a $697 build fee invoiced only after launch. Marketing agency retainers vary widely and usually cover a broader scope.
No, the website is our product. We build and maintain fast, relevant landing pages that your ad manager can use.
It can. Google Ads Quality Score includes landing page experience, and a faster, more relevant page keeps more of the clicks you pay for. We never promise a specific reduction in cost per click.
The domain is in the agency's name and you keep your content. On cancellation you receive an export.
Yes, on Agency Book: 3 social image posts and 2 reels a week and your Google Business Profile managed.
No contract term. You can cancel with 2 business days notice before your next invoice.
"A traditional insurance marketing agency" here describes a category of provider, not a named company. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.
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