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Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included

Wix or a managed website for your insurance agency?

Wix is a hosted drag-and-drop website builder, and it is a fine way for a brand new agent to get a simple site up on a weekend. As the book grows, the site needs a page per line, a page per town, a form per line wired into the AMS, and someone to keep it all current. That is where a managed site fits: the same result without the weekends.

01

Where a DIY builder makes sense for an agent

A newly appointed agent with one or two lines and no budget can get a presentable site running with a hosted builder quickly, and there is nothing wrong with that. Templates, hosting and a basic contact form come in one package, and you can edit text yourself whenever you like.

02

Where agencies outgrow it

The limits for an agency are rarely the builder itself; they are time and structure. A growing agency needs separate pages and forms for auto, home, BOP and workers comp, town pages for every place it serves, requests going straight into the AMS instead of an inbox, and a claims directory that stays correct. Building and maintaining that in any DIY tool becomes a part-time job.

03

What you trade when you hand it over

With a managed site you stop editing pages yourself. You send changes and we make them, within the turnaround. Some owners like dragging boxes around; most would rather spend the time quoting. That is the honest trade.

Side by side

Wix compared with a GetInsurance site, point by point

The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.

What mattersWixGetInsurance managed site
Speed and Core Web VitalsManaged by the platform; varies with the apps and media you addStatic pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge
SEO controlBuilt-in SEO settings; strategy and page structure are up to youDone for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap
Schema and JSON-LDWhatever the platform generates, plus anything you addOrganization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page
AEO and GEO readinessDepends on how you write and structure pagesAnswer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names
Hosting and securityIncluded by the platformCloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included
Maintenance burden on the agencyYou edit pages, forms and listings yourselfNone for you. 5 revisions a month included, then $20 each, within 2 to 5 working days
Who does the workYouWe design, write, build, host and update it; you approve
Content and blogBlog tools included; you write the posts2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources
Design quality for a quote-led siteTemplates you customize by dragging and droppingDesigned around a quote request form per line of business, tested on a phone first
Accessibility and compliance pagesYou create policy pages and set up cookie consent yourselfPrivacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording
Cost modelA builder subscription plus your time$127 a month, plus a $697 build fee invoiced only after launch
Lock-in and ownershipPages are built inside the platform; moving usually means rebuilding elsewhereDomain in your name, content export on cancellation, no contract term

Which is right for your agency?

An honest split. If the left column describes you, Wix is the better call.

Wix is the better fit when

  • You are a new agent who wants a simple site this weekend and enjoys editing it yourself.
  • You write one line and do not need AMS integration yet.
  • Your budget is only a builder subscription for now.

A managed GetInsurance site wins when

  • You write several lines and want a page and a form for each.
  • You want requests in your AMS, not in a website inbox.
  • You would rather send a change by email than log in to edit it.

See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.

Book a comparison demo

Switching, or using both

Switching from a builder site

We rebuild rather than export, because builder sites rarely move cleanly, and we redirect every old URL so links and rankings follow.

How the build runs

  1. 01

    We list your current pages and map each to a new page or a redirect.

  2. 02

    We write and build the line, town and carrier pages with a form per line.

  3. 03

    We point your domain at the new site when you approve it, without touching email.

  4. 04

    You cancel the builder subscription once the new site is live.

What the plan includes

What you get beyond the pages themselves

Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.

  • Single Line $127 / month
  • Multi-Line $267 / month + usage
  • Agency Book $647 / month

Speed, search and AI answers

  • 90+ PageSpeed on every page we build

    Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.

  • Technical and on-page SEO

    Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.

  • Structured data (JSON-LD) on every page

    The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.

  • Answer-first pages and FAQ blocks (AEO)

    Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.

  • Ready to be cited by AI assistants (GEO)

    An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.

  • Researched articles every week

    2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.

The AI Engine

  • AI receptionist that answers when your team cannot

    Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.

  • AI chat widget on your website

    A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.

  • AI agents on SMS, Facebook Messenger and Instagram DMs

    The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.

  • A2P 10DLC texting registration filed for you

    We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.

  • Agents configured never to quote or advise

    The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.

  • AI usage billed at cost, with a cap if you want one

    Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.

The Content Engine

  • 3 social image posts a week

    Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.

  • 2 short reels a week

    Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.

  • Your Google Business Profile, managed

    Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.

  • 3 researched articles a week instead of 2

    The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.

What agency owners say after switching

  • I tested the personal coverage inquiries page on my own phone before we approved anything. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.
    Luke LedgerCover inquiries administrator, classic car insurance specialistProvo, UT · Mobile navigation and page layout for personal coverage inquiries
  • The old personal coverage inquiries form lost people at the error message; we knew because they told us. It points at exactly what needs fixing and preserves everything else. It now helps people finish instead of catching them out.
    Blake LockhartPolicy administrator, travel insurance specialist brokerProvo, UT · Form usability and error handling for personal coverage inquiries

Questions about Wix and a managed agency website

Is Wix good enough for an insurance agency website?

For a simple starter site, it can be. Agencies usually outgrow it when they need a page and form for every line, town pages, requests going into the AMS and someone keeping the site current every week.

Can I move my Wix site to you?

Yes. We rebuild the pages on our platform rather than exporting them, keep your domain, and set a 301 redirect from every old URL to its new page.

Will my Wix contact form submissions carry over?

Past submissions stay in your Wix account for you to export. New requests on our site go straight into your CRM or AMS, tagged by line and page.

Do I get the same control over editing?

You do not edit the site yourself; you send a change and we make it. 5 revisions a month are included, any size, within 2 to 5 working days.

Is a managed site faster than a builder site?

Our pages are static and built for a 90+ PageSpeed score. Builder sites vary with the template, apps and media added to them.

What about my domain if it is registered through the builder?

You can transfer it or keep it where it is and point it at the new site. Either way it stays in the agency's name.

How much more does a managed site cost?

Plans start at $127 a month, including hosting, updates and articles, with a $697 build fee invoiced after launch. A builder subscription is cheaper; the difference is the work we do for you.

Are you affiliated with Wix?

No. Wix is a trademark of its owner and GetInsuranceWebsite is not affiliated with it.

Wix is a trademark of its owner. GetInsuranceWebsite is not affiliated with Wix. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.

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See it built for your agency.

A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.