The convenient start
Buying a domain and adding a builder from the same account is the quickest way to get something online, and for a brand new agency that can be the right first step. It is simple, it is hosted, and it covers the basics.
GoDaddy Website Builder or a managed website for your agency?
Many agencies bought their domain from GoDaddy and started with its website builder because it was right there. That gets a basic site online quickly. When the agency wants to be found for each line in each town and have requests land in the AMS, it needs more structure and more upkeep than a starter builder is designed for. A managed site provides both, and your domain can stay where it is.
What a starter site usually lacks for an agency
Starter builders are designed for simple sites. An agency usually needs a page and form per line, town pages matched to the Google Business Profile, structured data for each line as a service, requests pushed into the AMS and researched articles published every week. Those are the pieces that bring quote requests from search, and they take planning and ongoing work.
Your domain can stay put
You do not have to move your domain to switch. We point it at the new site by changing only the web records and leave your email records alone, so Microsoft 365 or Google Workspace keeps working.
Side by side
GoDaddy builder compared with a GetInsurance site, point by point
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | GoDaddy builder | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Managed by the platform for simple pages | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Basic SEO settings; planning structure is yours | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Whatever the builder generates | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Depends on how you write the pages | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | Included by the platform | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | You edit the site yourself | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | You | We design, write, build, host and update it; you approve |
| Content and blog | Check whether your plan includes a blog; the writing is yours | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Starter templates | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | You add your own policy pages | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | A builder subscription plus your time | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Builder pages stay on the platform; the domain is portable | Domain in your name, content export on cancellation, no contract term |
Which is right for your agency?
An honest split. If the left column describes you, GoDaddy builder is the better call.
GoDaddy builder is the better fit when
- You need something online this week and nothing more yet.
- You write one line and get business mostly by referral.
- You want to manage the site yourself from your domain account.
A managed GetInsurance site wins when
- You want quote requests from search for each line and town.
- You want forms that post into your AMS or CRM.
- You want a person who keeps the site current every week.
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
Switching while keeping your domain where it is
Your domain and email can stay with your current registrar. Only the web records change.
- 01
We take a copy of your DNS records before touching anything.
- 02
We build the new site and you review it on a live link.
- 03
We change only the web records to point at the new site; mail records stay as they are.
- 04
You cancel the builder add-on once the new site is live.
What the plan includes
What you get beyond the pages themselves
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
- Single Line $127 / month
- Multi-Line $267 / month + usage
- Agency Book $647 / month
Speed, search and AI answers
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
The AI Engine
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
The Content Engine
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
What agency owners say after switching
Our deliberately awkward question was: what if the personal coverage inquiries form breaks? Failure paths were treated as a design requirement rather than an embarrassment. Hoping the form never breaks is no longer the strategy.
Bhavna PaiCustomer service lead, life and protection insurance adviser Requests to change the personal coverage inquiries page used to travel by hallway conversation. Approval and publication both refer to the same recorded version now. It is refreshingly boring, which is exactly what a change process should be.
William WentworthOffice supervisor, flood risk home insurance broker
Questions about GoDaddy builder and a managed agency website
Is GoDaddy Website Builder enough for an insurance agency?
It is enough for a basic presence. Agencies that want quote requests from local search usually need a page and form per line, town pages, AMS routing and weekly content, which take more structure and upkeep than a starter builder is designed for.
Do I have to move my domain away from GoDaddy?
No. We can point your existing domain at the new site by changing only its web records. Your email keeps working as it is.
Will my email break when the site moves?
No. We copy the current DNS records first, change only the web records, leave mail records alone and make the switch at a quiet time.
Can you redirect my old builder pages?
Yes. Every old URL gets a 301 redirect to its closest new page.
How is a managed site different from a builder?
A builder gives you tools; a managed site gives you the finished work. We design, write, build, host and update the site, and you approve it.
Is it faster?
Our pages are static and built to a 90+ PageSpeed score, and we fix any page we control that drops below it.
What does it cost?
Plans start at $127 a month with a $697 build fee invoiced only after launch. Hosting and a free domain, if you want a new one, are included.
Are you affiliated with GoDaddy?
No. GoDaddy is a trademark of its owner and GetInsuranceWebsite is not affiliated with it.
GoDaddy is a trademark of its owner. GetInsuranceWebsite is not affiliated with GoDaddy. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Other options agencies compare
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- GoHighLevel website builder vs a managed site
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- GoHighLevel AI Studio vs a managed site
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- WordPress vs a managed site
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
- Wix vs a managed site
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
- Squarespace vs a managed site
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
- Webflow vs a managed site
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
- Hiring a freelancer vs a managed site
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
- A traditional insurance marketing agency vs a managed site
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
See it built for your agency.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.