Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.
See all agency typesProperty and casualty
What the site carries and what we keep running for you, with the plan each one sits on.
See all featuresWhere quotes start
Design and build
Search, redesign and scale
Reading, answers and the people who write them.
Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included
Design and build
Search, redesign and scale
WordPress is flexible open-source software and a good choice for an agency that has a developer on call and wants full control of every plugin. For an agency that wants quote requests rather than a software project, a managed site is simpler: no plugins to update, no hosting to buy, no theme to patch, and one monthly fee that includes the person who makes every change.
WordPress is open-source software with a huge ecosystem of themes and plugins, and almost any web developer can work on it. That is why so many agency sites were built on it, often by a local designer years ago. Its flexibility is real: forms, calculators, directories and blogs are all a plugin away.
Every plugin is software someone has to keep updated, and an agency site with a form plugin, a page builder, an SEO plugin, a security plugin and a caching plugin is five things that can break or slow the site. When the designer who built it moves on, updates stop, the site slows down on phones, and eventually a form quietly stops sending requests. Nobody notices until a prospect mentions they never heard back. That upkeep is the hidden cost of WordPress for a busy agency.
Our sites are static pages with no plugins, no database and no theme to patch, served from Cloudflare's edge. There is nothing for anyone at the agency to update. Forms post straight into your CRM or AMS, and if something changes, you send a revision and we make it. The trade-off is honest: you give up installing any plugin you like, and in return you get a site that stays fast and working without you.
Side by side
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | WordPress | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Varies with theme, plugins, hosting and caching; often slows as plugins are added | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Strong, with an SEO plugin and someone who knows how to use it | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Usually added by an SEO plugin and configured by you or your developer | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Possible with the right content and plugins | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | You choose, buy and manage hosting, SSL and backups separately | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | Core, theme and plugin updates, security and backups, ongoing | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | You or a developer you pay separately | We design, write, build, host and update it; you approve |
| Content and blog | Excellent blogging tools; writing the articles is on you | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Any theme or custom design, depending on the developer | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | Policy pages and cookie consent via plugins you configure | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | Software is free; hosting, premium plugins, themes and developer time are separate | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Very portable; you own the install if you own the hosting | Domain in your name, content export on cancellation, no contract term |
An honest split. If the left column describes you, WordPress is the better call.
WordPress is the better fit when
A managed GetInsurance site wins when
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
We rebuild the pages that earn traffic, redirect every old URL, reconnect your forms to the same system, and leave your email untouched.
We crawl your WordPress site and map every URL to a new page or a redirect.
We rebuild line, town, carrier and producer pages, and a quote form per line.
We copy the DNS records first, change only the web records, and leave mail alone.
Your WordPress site stays live until you approve the new one.
What the plan includes
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
The review of our personal coverage inquiries pages was uncomfortable reading, in a useful way. Everything now lives in one maintained reference, with the duplicates retired or redirected. It is the least glamorous work they did, and possibly the most valuable.
My worry was the personal coverage inquiries page we had linked from years of emails. Every legacy address was catalogued, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
No. WordPress is capable and widely used. The problem for most agencies is upkeep: plugins, updates, hosting and security need someone responsible for them, and when nobody is, the site slows down and forms can stop working without anyone noticing.
Not if the move is done properly. Every old URL gets a 301 redirect to its new equivalent, pages that earn traffic are rebuilt rather than dropped, and the domain stays the same. Search engines follow the redirects to the new pages.
Yes. We move the posts that are worth keeping, update the ones that are out of date, and redirect the rest to the closest relevant page, so old links still land somewhere useful.
We rebuild each form around what the carrier needs and connect it to the same system by API, Zapier or Make, then test a live submission for each form before launch.
Our pages are static, with no database queries and almost no script, and served from Cloudflare's edge. A WordPress site can be fast with good hosting and caching, but it depends on every plugin added. We build to a 90+ PageSpeed score.
No, and that is deliberate. Instead of plugins, you ask for what you need and we build it into the site as a revision, so nothing slows the site or needs updating.
WordPress itself is free software; hosting, premium plugins and developer time are not. Our plans start at $127 a month with hosting, updates and 5 revisions a month included, and a $697 build fee invoiced after launch.
You own your domain, registered in the agency's name, and your content. On cancellation you keep the domain and receive an export of your content.
WordPress is a trademark of its owner. GetInsuranceWebsite is not affiliated with WordPress. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.
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