Compare your options for an insurance agency website
The short answer: pick the option that matches who will do the work. If you want to build and maintain the site yourself, a builder is fine. If you want quote requests without the website work, a managed GetInsurance site is built for that. Here is each option, fairly.
Six questions to ask of any option
These decide whether an agency website starts quotes. Every comparison page answers them for one option.
Who does the work every month?
Builders give you tools. Someone still plans, writes, builds and updates the pages. Decide who that is before you decide the tool.
Where does a quote request go?
An inbox, or your AMS or CRM tagged by line and page with a text to the producer on duty. The second one gets called back.
Will it be found for each line in each town?
Ranking takes line pages, town pages, structured data and fresh content, not just a finished-looking home page.
Is it fast on a phone?
Slow pages lose visitors, including the ones you pay for with ads. We build to 90+ PageSpeed.
Who keeps the policies and disclaimers right?
Privacy, cookie consent, accessibility and your state disclaimer wording need an owner, not a one-time paste.
What do you own if you leave?
Your domain should be in the agency's name and your content exportable, whatever you choose.
Ten comparisons
Every option, with a one-line verdict
Each page has a fair side-by-side table, when the other option is the better fit, how to switch or use both, and answers to the questions agency owners ask.
- GoHighLevel funnels vs a managed agency website
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
- GoHighLevel website builder vs a managed agency website
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
- GoHighLevel AI Studio vs a managed agency website
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
- WordPress vs a managed agency website
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
- Wix vs a managed agency website
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
- Squarespace vs a managed agency website
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
- Webflow vs a managed agency website
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
- GoDaddy Website Builder vs a managed agency website
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
- Hiring a freelancer vs a managed agency website
A good freelancer builds a good site once; a managed plan builds it and keeps it right every week.
- A traditional insurance marketing agency vs a managed agency website
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
From agencies that switched
The review of our personal coverage inquiries pages was uncomfortable reading, in a useful way. Everything now lives in one maintained reference, with the duplicates retired or redirected. It is the least glamorous work they did, and possibly the most valuable.
Maurice LarkinOffice manager, home and contents insurance broker My worry was the personal coverage inquiries page we had linked from years of emails. Every legacy address was catalogued, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
Elizabeth GodfreyScheduling coordinator, over-50s insurance advisory What impressed me most was not the personal coverage inquiries pages but the handover that came with them. Contacts, change process, post-publication checks: all written down in plain terms. My cover used it while I was away and needed no extra explanation.
Valerie DalrympleClient services supervisor, car and van insurance agency
Questions about choosing an agency website
What is the best website option for an insurance agency?
The best option is the one that gets a quote request from each line you write into your AMS, ranks for your lines in the towns you serve, and stays current without your time. For an agency with someone who enjoys building and maintaining pages, a builder can do that. For an agency that would rather spend its time quoting, a managed site usually fits better.
Why compare a managed site with builders at all?
Because they solve different problems. A builder gives you tools; a managed site gives you the finished, maintained result. Seeing them side by side makes it clear which problem you actually have.
Are these comparisons fair to the other options?
We try hard to be. Each page says when the other option is the better fit, describes competitors in general terms unless we have checked a fact on their own site, and cites the source and date when we do. No competitor prices are quoted.
Can I use GoHighLevel and a managed website together?
Yes. Many agencies keep HighLevel as their CRM, funnels and automations and let us run the website, with every quote request posting into HighLevel tagged by line and page.
What does a managed website cost?
Plans start at $127 a month, with a $697 build fee invoiced only after the site is live and approved. Hosting, a free domain, 5 revisions a month and researched articles are included.
How long does switching take?
Single Line launches in 7 days, Multi-Line in 10 and Agency Book in 15, counted from the onboarding call. Your current site stays live until you approve the new one.
Will I lose rankings if I switch?
Not if the move is done properly. Every old URL gets a 301 redirect to its new page and the domain stays the same.
Is there a contract?
No contract term. You can cancel with 2 business days notice before your next invoice and keep your domain and content.
GoHighLevel, HighLevel, WordPress, Wix, Squarespace, Webflow and GoDaddy are trademarks of their respective owners. GetInsuranceWebsite is not affiliated with any of them. Names are used only to describe the options.
Compare it on your own screen.
Book a demo and we show a site built for your lines and towns next to the one you have now. Plans $127 a month, the $697 build fee invoiced only after launch.