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Agency types

Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.

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Property and casualty

Life, health and benefits

Features

What the site carries and what we keep running for you, with the plan each one sits on.

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Where quotes start

Kept running for you

Services

Twelve pages on how we design, build, migrate and rank an agency site.

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Design and build

Search, redesign and scale

Resources

Reading, answers and the people who write them.

Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included

GoHighLevel funnels or a managed agency website: which does an insurance agency need?

For most insurance agencies the answer is both, doing different jobs. A HighLevel funnel is built to move one audience through one offer, such as a Medicare seminar sign-up or a renewal re-quote campaign. A managed agency website is the permanent home for every line you write, every town you serve and every carrier you represent, built to be found in search and to start quotes all year. The funnel borrows attention; the website earns it.

Book a demoPlans from $127 a month
01

What a funnel is good at for an agency

A funnel is good at one job: taking traffic you already bought or already own, such as an ad, an email or a mailer, through a short sequence to a single action. For an agency that might be an annual enrollment seminar, a life insurance lead magnet or a commercial auto renewal push. Funnel pages are usually short and focused on purpose, and HighLevel ties them straight into its CRM, pipelines and automations. If your marketing is campaign by campaign, funnels earn their keep.

02

Why a funnel is not a replacement for the agency website

A funnel is not built to rank for "homeowners insurance in" your county, to explain twelve lines of business, or to carry a claims and billing directory your clients come back to. Search engines reward a site with a clear structure of pages that answer real questions, internal links between them and structured data that says who the agency is. That is the website's job. Pointing a paid campaign at a funnel is fine; relying on a funnel to be found by the shopper who never saw your ad leaves a steady source of unpaid quote requests untouched.

03

How the two fit together

The cleanest setup keeps each tool on its own job. Your website carries the line pages, town pages, carrier pages and a quote form per line, and it sends every request into HighLevel if HighLevel is your CRM, tagged by line and page. Your funnels keep running campaigns from HighLevel on a subdomain or separate path. The website links to a funnel when a campaign is live, and the funnel links back to the line page for anyone who wants to read more. One CRM, two tools, no duplicate contacts.

Side by side

HighLevel funnels compared with a GetInsurance site, point by point

The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.

What mattersHighLevel funnelsGetInsurance managed site
Speed and Core Web VitalsDepends on how each funnel page is built and what is added to it; you manage it page by pageStatic pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge
SEO controlPage-level settings are available, but ranking a funnel for many lines and towns is not what funnels are built forDone for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap
Schema and JSON-LDWhatever you add yourself, page by pageOrganization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page
AEO and GEO readinessShort campaign pages, usually without FAQ blocks or llms.txt unless you build themAnswer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names
Hosting and securityHosted by the platform as part of your HighLevel accountCloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included
Maintenance burden on the agencyYou or your team build and update each funnelNone for you. 5 revisions a month included, then $20 each, within 2 to 5 working days
Who does the workYou, your staff, or a HighLevel specialist you hireWe build and run the website; your funnels stay in HighLevel and your requests land there
Content and blogNot a publishing system for weekly researched articles2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources
Design quality for a quote-led siteBuilt from funnel templates for single offersDesigned around a quote request form per line of business, tested on a phone first
Accessibility and compliance pagesYou add your own policies and disclaimers to each funnelPrivacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording
Cost modelPart of your HighLevel subscription, plus your time or a builder's fee$127 a month, plus a $697 build fee invoiced only after launch
Lock-in and ownershipFunnels live inside your HighLevel accountDomain in your name, content export on cancellation, no contract term

Which is right for your agency?

An honest split. If the left column describes you, HighLevel funnels is the better call.

HighLevel funnels is the better fit when

  • You run paid campaigns for one line at a time and need fast landing pages inside HighLevel.
  • You want seminar sign-ups, lead magnets or re-quote campaigns tied straight to HighLevel automations.
  • You already have a website that ranks and only need campaign pages.

A managed GetInsurance site wins when

  • You want to be found for each line in each town you serve, not only by people who clicked an ad.
  • You need a quote form per line and a claims and billing directory clients return to.
  • You would rather nobody at the agency builds or maintains pages.

See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.

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Switching, or using both

Keep your funnels, add a website that feeds the same CRM

If HighLevel is your CRM, every quote request from the website lands there, tagged by line and source, so your existing workflows and pipelines pick it up.

How the build runs

  1. 01

    Tell us which HighLevel location and pipeline new requests should enter.

  2. 02

    We map each quote form field to your HighLevel custom fields and tags.

  3. 03

    Your funnels stay on their own subdomain or path; the website links to live campaigns.

  4. 04

    We test one submission per form into HighLevel before launch.

What the plan includes

What you get beyond the pages themselves

Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.

  • Single Line $127 / month
  • Multi-Line $267 / month + usage
  • Agency Book $647 / month

Speed, search and AI answers

  • 90+ PageSpeed on every page we build

    Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.

  • Technical and on-page SEO

    Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.

  • Structured data (JSON-LD) on every page

    The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.

  • Answer-first pages and FAQ blocks (AEO)

    Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.

  • Ready to be cited by AI assistants (GEO)

    An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.

  • Researched articles every week

    2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.

The AI Engine

  • AI receptionist that answers when your team cannot

    Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.

  • AI chat widget on your website

    A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.

  • AI agents on SMS, Facebook Messenger and Instagram DMs

    The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.

  • A2P 10DLC texting registration filed for you

    We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.

  • Agents configured never to quote or advise

    The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.

  • AI usage billed at cost, with a cap if you want one

    Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.

The Content Engine

  • 3 social image posts a week

    Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.

  • 2 short reels a week

    Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.

  • Your Google Business Profile, managed

    Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.

  • 3 researched articles a week instead of 2

    The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.

Compare the three plansSee these on a demo

What agency owners say after switching

  • If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
    Nitin BhattBranch manager, regional personal insurance brokerAlbuquerque, NM · Inquiry form and response workflow for personal coverage inquiries
  • A lot of our personal coverage inquiries interest arrives after we close; the site finally accepts that. Evening visitors leave structured information and an honest response time, nothing more promised. Mornings start with a proper queue rather than voicemail archaeology.
    Erica HaddonQuotes coordinator, income protection advice practiceAlbuquerque, NM · After-hours inquiry capture for personal coverage inquiries

Questions about HighLevel funnels and a managed agency website

Can I keep my GoHighLevel funnels if you build my agency website?

Yes. The website and your funnels do different jobs, and nothing about our build removes or replaces a funnel. Funnels keep running from your HighLevel account, usually on a subdomain, and the website links to whichever campaign is live. Many agencies run both for exactly that reason.

Will quote requests from the website go into HighLevel?

Yes, if HighLevel is your CRM. We connect each quote form to your HighLevel location, map the fields to your custom fields, and tag each request with the line of business and the page it came from, so your pipelines and automations treat it like any other lead.

Why not just build more funnel pages for every line?

Because a funnel page is designed to convert traffic you send it, not to be found. Ranking for a line in a town takes a site structure: line pages, town pages, internal links, structured data and regular content. You can bend funnels toward that, but it is slow work and not what the tool is for.

Does a funnel load as fast as your pages?

It depends on the funnel. A lean funnel page can be fast; one with video, several scripts and tracking pixels often is not. Our pages are static and built for a 90+ PageSpeed score, and we fix any page we control that drops below it.

Which is better for Google Ads landing pages?

Either can work. What matters for Quality Score is a landing page that is relevant to the ad and useful to the person who clicks. Many agencies point line-specific ads at the matching line page on the website, and use funnels for time-limited offers.

Do you sell or manage GoHighLevel too?

The website is our product and it works with HighLevel as your CRM. If you need help with HighLevel itself, ask on the demo call and we will tell you plainly what we can and cannot take on.

What does the website cost next to my HighLevel subscription?

Our plans start at $127 a month with a $697 build fee invoiced after launch. Your HighLevel subscription is separate and unchanged.

Is GetInsuranceWebsite part of HighLevel?

No. We are an independent website company. HighLevel is a separate company and a trademark of its owner; we simply connect to it when agencies use it.

HighLevel and GoHighLevel are trademarks of their owner. GetInsuranceWebsite is not affiliated with, endorsed by or sponsored by HighLevel. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.

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See it built for your agency.

A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.

Book a demoCompare the plans