Pick the book you write. Each page shows the pages, the quote form and the plan that fit it.
See all agency typesProperty and casualty
What the site carries and what we keep running for you, with the plan each one sits on.
See all featuresWhere quotes start
Design and build
Search, redesign and scale
Reading, answers and the people who write them.
Plans $127 a monthLive in 7 days$697 build fee, invoiced after launchDomain and hosting included
Design and build
Search, redesign and scale
A skilled freelancer can build a very good agency website, and if you have one you trust who stays available, that can work well. The risk is after launch: updates depend on their calendar, and when they move on, the site freezes. A managed plan is built for the years after launch, with revisions, hosting, articles and upkeep included and a team rather than one person behind it.
Most freelancer projects go well at launch. The trouble starts in month six, when a producer leaves, a carrier changes its claims number and a new line needs a page. Each change is an email to someone who is now busy with other clients, often billed by the hour. It is common for an agency site to be built well by a freelancer and then left alone for years.
A freelancer usually quotes a project fee and then bills changes and hosting separately. Our plan works the other way: a monthly fee that includes hosting, 5 revisions a month and researched articles, with the $697 build fee invoiced only after the site is live and approved. Which is cheaper depends on how often your site needs to change; for an agency, it changes often.
If you have a freelancer who knows insurance, answers quickly and has been with you for years, keep them. Our service suits agencies without that relationship, or whose freelancer has moved on.
Side by side
The same twelve questions we would ask of any option for an insurance agency. Where the answer depends on who builds it, we say so rather than guess.
| What matters | A freelancer | GetInsurance managed site |
|---|---|---|
| Speed and Core Web Vitals | Depends on the freelancer's skill and tools | Static pages built for a 90+ PageSpeed score; if a page we control drops below it, we fix it at no charge |
| SEO control | Depends on the freelancer; often included at launch only | Done for you: titles, headings, internal links, a page per line and per town, redirects and a sitemap |
| Schema and JSON-LD | Depends on the freelancer | Organization or LocalBusiness, Service, FAQPage, BreadcrumbList and Article JSON-LD on every relevant page |
| AEO and GEO readiness | Depends on the freelancer and who writes the content | Answer-first sections, FAQ blocks on line and town pages, an llms.txt file and consistent agency names |
| Hosting and security | Often arranged separately, sometimes on the freelancer's account | Cloudflare hosting, SSL, daily backups, security headers and a firewall in front of forms, included |
| Maintenance burden on the agency | Changes billed as they come, subject to their availability | None for you. 5 revisions a month included, then $20 each, within 2 to 5 working days |
| Who does the work | One person | We design, write, build, host and update it; you approve |
| Content and blog | Usually extra, or left to you | 2 to 3 researched articles a week, 2,500 to 3,200 words, with cited sources |
| Design quality for a quote-led site | Can be excellent; varies by freelancer | Designed around a quote request form per line of business, tested on a phone first |
| Accessibility and compliance pages | Varies; often left to you | Privacy, terms, cookie consent that holds scripts until the visitor agrees, an accessibility statement and your state disclaimer wording |
| Cost model | A project fee, then hourly or per-change billing and hosting | $127 a month, plus a $697 build fee invoiced only after launch |
| Lock-in and ownership | Check who holds the hosting, domain and logins | Domain in your name, content export on cancellation, no contract term |
An honest split. If the left column describes you, A freelancer is the better call.
A freelancer is the better fit when
A managed GetInsurance site wins when
See the site we would build for your agency next to what you have now. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a comparison demoSwitching, or using both
The first job is making sure the agency holds the keys: domain, hosting and any form connections.
We help you confirm the domain is in the agency's name and get the registrar login.
We map every page on the current site and rebuild what matters.
We reconnect forms to your AMS or CRM and test each one.
We redirect old URLs and launch when you approve.
What the plan includes
Speed, search, AI answers, upkeep, and on Multi-Line and Agency Book the AI Engine and Content Engine. Every item, with the plan that carries it.
90+ PageSpeed on every page we build
Static pages served from Cloudflare's edge with almost no script. If a page we control drops below 90+, we fix it at no charge.
Clean URLs, one clear heading per page, unique titles and descriptions, internal links between line, town and carrier pages, an XML sitemap and correct redirects.
Structured data (JSON-LD) on every page
The agency as an organization or local business, each line as a service, each FAQ as a question and answer, breadcrumbs, and each article with its author.
Answer-first pages and FAQ blocks (AEO)
Every section opens with a direct answer, and line and town pages carry real questions with full answers, marked up so they can be lifted into featured snippets and voice answers.
Ready to be cited by AI assistants (GEO)
An llms.txt file, consistent agency and service names everywhere, dated pages and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the site. No one can guarantee a mention; we make it more likely.
Researched articles every week
2 a week on Single Line and Multi-Line, 3 a week on Agency Book, each 2,500 to 3,200 words, with cited sources, written as general information.
AI receptionist that answers when your team cannot
Answers the agency line when nobody is free, takes the caller's name, the line and the details a producer needs, answers plain questions about hours and lines, and books a callback. After each call you get a call-analysis PDF with a summary of who called and what they wanted.
AI chat widget on your website
A chat window on every page that asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS.
AI agents on SMS, Facebook Messenger and Instagram DMs
The same agent replies to texts, Messenger and Instagram messages, takes quote details and books a call with a producer, with every transcript kept on the contact record.
A2P 10DLC texting registration filed for you
We file the carrier registration every business needs to send texts through an application, using the agency's legal name and EIN, and pass the carrier fee through at cost.
Agents configured never to quote or advise
The agents never quote coverage, state a rate, say who qualifies or recommend what to buy. Anything that would be advice goes to a licensed producer, and every conversation is logged.
AI usage billed at cost, with a cap if you want one
Phone minutes and messages are billed monthly in arrears at cost, broken out on the invoice, and we can set a cap so the agents stop before it is passed.
Posts for Facebook, Instagram and LinkedIn in your colors, each linking to the article or quote form it was made for.
Short, captioned reels written to be read with the sound off, drawn from the same topic list as the articles.
Your Google Business Profile, managed
Weekly posts, photo updates, hours and holiday changes, service lists that match your line pages, answers to questions, and review replies drafted for your approval.
3 researched articles a week instead of 2
The article count steps up so a bigger book, or a commercial book with more lines, has the content to rank.
What impressed me most was not the personal coverage inquiries pages but the handover that came with them. Contacts, change process, post-publication checks: all written down in plain terms. My cover used it while I was away and needed no extra explanation.
If you only look at the design you miss the best bit, which is the inquiry form. It asks for coverage interest, renewal month and contact preference before anything is sent, which is the information we used to chase by email. It has quietly removed the slowest step in our intake.
Sometimes, at launch. Over time, changes, hosting and content add up and depend on the freelancer's availability. Our plans start at $127 a month with hosting, revisions and articles included, and a $697 build fee invoiced after launch.
We help you get it transferred into the agency's name. We only ever register domains in the client's name, never our own.
Yes. We rebuild it on our platform rather than patching the old one, redirect every URL and reconnect the forms.
Our team, through your client portal and email. Changes do not depend on one person's calendar.
Within 2 to 5 working days of us having everything we need, and small ones usually sooner.
You lose the ability to request unlimited custom work outside the plan, and you gain predictable upkeep. If you need something the standard build does not do, ask; many requests fit into a revision.
If your freelancer handles other marketing, such as print or ads, yes. We run the website and share whatever they need, such as landing page URLs for campaigns.
You keep your domain, every article we wrote for you and an export of your content.
"Hiring a freelancer" here describes a category of provider, not a named company. Comparisons describe each option in general terms as of September 2026; check the provider's own site for current features and pricing.
Funnels are great for one campaign; the website is where every line, town and carrier lives. Many agencies use both.
A HighLevel site keeps everything in one account; a managed site takes the build, the search work and the upkeep off your desk.
AI Studio drafts pages from a prompt inside HighLevel; a managed site adds the planning, compliance care, search work and weekly upkeep.
WordPress can do almost anything if someone maintains it; a managed site removes plugins, updates and hosting from your list.
Wix is a quick DIY start; a managed site is built and run around quote requests for every line you write.
Squarespace makes a polished brochure; an agency needs a quote engine with line pages, town pages and AMS routing.
Webflow is a strong tool in a designer's hands; a managed site includes the designer, the writer and the upkeep.
A domain-provider builder gets you online fast; a managed site gets you found for each line and routes every request.
A marketing agency runs campaigns and strategy; a managed website plan runs the site that every campaign lands on.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.
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