Case file 05
One guide, read before we talk about personal coverage inquiries
I send the personal coverage inquiries guide and the preparation is done. The daily ritual of rewording the same email is over.
A life and health website that books consultations instead of collecting emails
A life and health website does its job when a visitor who is worried about a mortgage, a family or a gap in coverage understands what you help with and asks for a conversation without being asked for medical history first. We build plain pages per product type, a light consultation request form, and manage the site while you meet with clients.
What usually goes wrong for life and health agents
- Term, whole life, final expense and individual health are all different buyers, and one "life and health" page means none of them find the answer they searched for.
- The form asks for health conditions and medications before anyone has spoken to you, so the people most likely to need help are the ones who leave.
- Lead vendors sell you the same names they sell three other agents, and your own site produces nothing to replace them.
- Every carrier product page you link to sends the visitor to the carrier, where they can apply direct and you never see the case.
The pages your site will carry
Each one written for search and for a phone, each with the next step on it.
- 01Home
- 02Term life
- 03Whole and universal life
- 04Final expense
- 05Individual and family health
- 06Disability and critical illness
- 07How a consultation works
- 08Request a consultation
Consultation request form for life and health
A form that starts a conversation rather than an application. It asks what the visitor wants to cover, their zip, a rough age band, whether they currently hold a policy and the best time and way to reach them. It does not ask for health conditions, medications or income; those belong in your call, under your process. Requests land in your CRM with the product line tagged so you know the conversation before you dial.
A quote request is not a quote, an application or a binder. Nothing is in force until a licensed producer and a carrier bind it.
What matters most
The parts of the package that matter most for life and health agents
Every plan carries the whole site. For life and health agents, these are the pieces that do the most work, with the plan that carries each one.
A household reading through paperwork together, the moment a life or health conversation starts.
- 01
A quote request form for every line you write (Every plan)
One generic "contact us" form that turns every prospect into a blank conversation your CSR has to chase.
- 02
AI receptionist that answers when your team cannot (Multi-Line and Agency Book)
Missed calls after hours and during renewal season that go to voicemail and then to another agency.
- 03
Researched articles every week (Every plan)
A blog that stopped after launch week, and no answers to what people search before they call.
- 04
Privacy, terms, cookie and accessibility pages, plus your disclaimer wording (Every plan)
A site with no policies, or policies copied from a template for a different kind of business.
- 05
Agents configured never to quote or advise (Multi-Line and Agency Book)
The worry that an AI says something a licensed producer would not.
What agency owners tell us
Client notes from agency staff on the part of the site that changed their working day.
Our deliberately awkward question was: what if the personal coverage inquiries form breaks? Failure paths were treated as a design requirement rather than an embarrassment. Hoping the form never breaks is no longer the strategy.
Bhavna PaiCustomer service lead, life and protection insurance adviser The idea that visitors could sort themselves before writing seemed obvious only in hindsight. New inquiries get the full form; follow-ups take a shorter route with the question itself. Returning customers no longer repeat the whole form to ask one question.
Emily HenshawCustomer inquiries supervisor, family protection insurance adviser
Case studies close to life and health agents
Real client builds, each written up from the starting point to what changed.
- 10Three doors instead of one for personal coverage inquiries
When it comes to personal coverage inquiries, messages arrive pre-sorted by the person best placed to sort them: the sender.
- 15Old personal coverage inquiries links, new destinations
For personal coverage inquiries, old links resolve to sensible destinations instead of error pages.
See the site we would build for life and health, on your screen, before you pay for the build. Plans $127 a month.
Book a demoThree ways to run it
Same site on every plan. The larger two add the AI Engine and the Content Engine. The $697 build fee is invoiced only after launch.
- Single LineThe website, fully managed Live in 7 days
- Multi-LineEverything, plus the AI Engine Live in 10 days
- Agency BookEverything, plus the Content Engine Live in 15 days
Questions from life and health agents
Should the site quote term life rates?
No, and we will not build it to. Rates depend on underwriting that only you and the carrier complete, and a number on a page becomes a promise the visitor holds you to. The site explains what affects a premium in general terms, shows what a consultation covers and asks for the conversation. Any illustration you produce for a client is delivered by you, not by the website.
Can I keep the site as a solo agent, or is this only for agencies?
Solo agents are the most common life and health client we build for. The Single Line plan carries every product page, the consultation form and the two researched articles a week, and the site is managed entirely by us, so there is nothing for you to maintain between appointments. The build fee is invoiced only after launch, so nothing is paid up front beyond the first month.
What kind of articles would you write for a life agent?
Plain explainers that answer the questions your prospects search before they call: how term and whole life differ, what happens to coverage when a job ends, how final expense plans work for families. Each is 2,500 to 3,200 words, cites its sources, and states clearly that it is general information rather than advice, then points readers to your consultation form.
Can the site handle Medicare as well?
Yes, if you write it, a Medicare section is added with its own pages and its own request form that asks for zip and Part A and B effective dates. Your disclaimer wording is placed where you tell us. Medicare marketing has its own rules and you remain responsible for that compliance; we build what you approve and change it as a revision when your requirements change.
Can the site book needs-analysis calls straight into my calendar?
On Multi-Line and Agency Book, the AI agents book callbacks on your calendar. On Single Line, the consultation form lands in your CRM and you book the call.
Does the site ask for health information?
No. Public forms never ask for medical history, Social Security numbers or dates of birth. Those details belong in a secure conversation with you.
Can the site show that I am licensed in several states?
Yes. Your license numbers and states appear on the about and contact pages, exactly as you supply them.
What does it cost for a solo agent?
Single Line is $127 a month with the build fee invoiced after launch, and it carries the full site.
See it built for life and health.
A live walk-through, on your screen, of the site you would get: your lines, your towns, your quote form.