From printout to page: personal coverage inquiries made legible
What a young driver insurance specialist in Overland Park changed on its website, and what that did for the office.
From the old way in to the new one
Where it started
The reference material for personal coverage inquiries was a print-layout attachment. On any screen smaller than a desk it was an act of endurance to read.
What got in the way
When it comes to personal coverage inquiries, the file mixed several subjects with no way to link to a single answer. Staff sent the whole attachment even when the caller needed one small detail.
What we built
The old document became a set of readable sections on the agency's review process and carrier contact routes, with headings that describe their contents and links that jump straight to them. A print-friendly version is still available.
What it was made of
The parts of the build, as the client listed them.
- 01HTML reference pages
- 02Descriptive headings
- 03Section links
- 04Printable summary
On the plan
Each of these is on every plan from Single Line up.
How long it took
25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The working days are counted from here.
- Working days 1 to 25
Built, then reviewed by staff
HTML reference pages and descriptive headings, built and then reviewed by agency staff before launch.
- By working day 25
Handed over
The office takes it from there, with the handover inside the same count.
Want the same for your office? See your own site on a half-hour demo. Plans $127 a month, the build fee invoiced only after launch.
Book a demoWhat changed
With personal coverage inquiries, staff reply with a precise link instead of an attachment. The document's contents finally work at the speed of the questions.
Our personal coverage inquiries material was always good; the format was the problem. On the page, people actually use it.
Questions about this case
How long did this work take for the young driver insurance specialist?
25 working days after content approval, including staff review and handover. The clock starts once the agency has approved the content, so the time it takes to agree the wording is not counted against the build.
Which plan carries this kind of work?
Everything this case used sits on the Single Line plan and up: a page for every line you write and pages that open before the visitor gives up. Single Line is $127/ month, and the one-time build fee is invoiced only after the site is live and approved.
Does an inquiry sent through the site count as a quote or a booking?
No. An inquiry is a request to talk. It is not a quote, an application, a booking or a binder, and nothing is in force until a licensed producer and a carrier bind it. GetInsuranceWebsite is not an insurance agency, broker, carrier or licensed producer, and the site never quotes coverage, rates or eligibility.
Why is the client not named?
Case studies on this site describe each client by type, size and region rather than by business name. The quote is attributed to the named staff member who gave it: Najla Rafiq, client onboarding coordinator.
See it built for your agency.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.